Udio

When Udio — an AI music generation platform built by former Google DeepMind researchers — needed to turn product buzz into global user acquisition, MetaShot stepped in to run the paid growth operation. We launched and managed campaigns across Meta and Google Ads while engineering their App Store launch strategy, including Apple Search Ads and install-optimized creative. The focus was speed and precision: getting the right creative in front of the right audiences across multiple markets simultaneously, with a $500K+ monthly ad budget to deploy.

Our work with Udio extended beyond standard paid media into global expansion — identifying and entering new international markets with localized ad strategies and region-specific messaging. From launch-day app install campaigns to sustained performance across search and social, we helped Udio scale their user base across borders during one of the most competitive periods in the AI music space.